You didn't give your web site enough time to make any money. It takes at least a year to start making money. I have a web site that I make tons of money from, but again it's all about waiting and web marketing skills.
I think the shipping was a bit much, we use glass jars. Now if we switched to plastic that would drop the shipping, but my partner in crime (hubby) does not want to switch to the plastic. So now I get to stand in the hot sun next year and do farmers markets. YEAH!! not